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    Our Mission

    Helping vapers become advocates.

    Clearing the Air is dedicated to helping nicotine consumers influence public policy, empowering them to convince their representatives about the importance of safer nicotine products and tell their story.

    We provide members with the information and tools they need to confidently approach governments and talk about the difference safer nicotine products have made to their lives. Hearing real stories from real people who have benefitted from harm reduction is the most effective campaigning tool consumers have, and we want to help you tell them.

    We are not a campaigning organisation ourselves: there are plenty of those out there already and each one has an important role to play. But we are a support network for them, helping them and their supporters become more effective advocates.

    Membership is free on signup, and gets you and your organisation access to campaigning tools, advocacy material, realtime information on legislative developments across Europe and access to a community of likeminded people to share your experiences with.

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    Join Clearing the Air Today!

    Get FREE access to our campaigning news, tools and community now.

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    What we do

    Make your voice heard

    We're providing the tools that will help nicotine consumers make a difference and participate in debates on harm reduction. Here's how we can help.

    Understand the basics
    Learn the basics of advocacy and lawmaking with our easy-to-understand guides.
    Stay up to date
    We keep an eye on developments across the UK and Europe, making sure members know when there's a need for advocacy.
    Reach out to decision makers
    Our tools make it easy for you to find and contact the right decision makers where you are, so you can tell your story.
    Know the arguments
    We provide a wide range of general and specific campaign material that you can use to get your point across.
    Learn More
    Be part of something great

    Join the community

    Make a positive change in the world of tobacco harm reduction
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    Campaigning can be difficult, especially if it's not your full time job, but we're here to make it simpler. In this section, you'll find answers to frequently asked questions about legislative processes, advocacy strategies, and how you can effectively participate in shaping policies.

    What is advocacy and how can I get involved?

    Simply put, advocacy is organising a group of likeminded people who campaign for a change in government policy by talking to the people in power. This can take many forms, from posting on social media, to writing to your local politicians, to arranging meetings with the government or responding to consultations. We help by providing the information and tools you need to do this effectively.

    How can I track the progress of legislation?

    Government websites will usually contain a list of the legislative files that are in the process of becoming law. However, these kinds of websites are designed for legal and political professionals, and they can often be confusing for the general public. We help by keeping our ear to the ground, looking out for development in tobacco harm reduction proposals, and then make sure you have an easy-to-use summary.

    What's the best way to contact my representatives?

    Politicians are people too, and like everyone else, the best way to get messages to them varies from person to person. Some like email or even traditional mail, while others are constantly checking their social media feeds. They all have one thing in common though: they need to keep up to date with what matters to the people they represent. We help you find yours by keeping databases of politicians and candidates across Europe alongside all of their contact details, so you can quickly find out how to reach the person you need.

    Can I make a difference?

    Yes! The only reason that harm reduction is still alive and kicking in Europe today is because people like you, with no political or campaigning background, took action to protect the availability of the products they rely on to stay smoke free. We've got lots of articles that talk about when and how this has happened in the past, which we hope will inspire you to get involved and make a difference.

    Still have questions?

    Send us an email and we'll get back to you.

    Please fill out the form below to get in touch with us.