UK smoking falls below one in 10 ahead of nicotine pouch age restrictions
Smoking among UK adults fell below one in 10 in 2025, official figures show, as retailers prepare for new restrictions on sales of nicotine pouches and vaping products.
Nicotine policy, in perspective.
Independent reporting and analysis on nicotine policy and harm-reduction in Europe.
The latest developments
View all 
French vapers get budget reprieve as new tax left out of initial draft
French vapers and businesses have been given a temporary reprieve after the initial draft of the country’s 2027 budget left out any new tax on e-liquids.
Estonia’s smoking rate falls by more than a quarter as vaping more than triples
Estonia has recorded one of Europe’s clearest recent shifts away from smoking, with current smoking falling by more than a quarter while vaping more than tripled between 2020 and 2024.
Analysis & opinion
View allA European House Divided
While a TPD Revision Compromise Looks Impossible, Brussels is Walking into a Trust and Credibility Crisis
8 EU countries call for "market freeze" on all nicotine products
Eight EU countries have called for a “market freeze”, banning all new products containing any form of nicotine or substances “with nicotine like properties” from entering Europe, according to a letter sent to EU Commissioner Oliver Varheyli and published by the Dutch government.
More from our reporting
View all
8 EU countries call for "market freeze" on all nicotine products
Eight EU countries have called for a “market freeze”, banning all new products containing any form of nicotine or substances “with nicotine like properties” from entering Europe, according to a letter sent to EU Commissioner Oliver Varheyli and published by the Dutch government.
Science
View allMajor review finds nicotine pouches considerably less toxic than cigarettes
Nicotine pouches are considerably less toxic than cigarettes and could offer smokers a less hazardous alternative, a major review has found.
Stay ahead of policy.
Track proposals, consultations, decisions and the next confirmed dates.
Policy Track a countryInterviews
View all
Data
View all Estonia’s smoking rate falls by more than a quarter as vaping more than triples
Estonia has recorded one of Europe’s clearest recent shifts away from smoking, with current smoking falling by more than a quarter while vaping more than tripled between 2020 and 2024.
Track a country
Follow policy as it changes across Europe.